

innovation performance!
Unlock all the business benefits of Zatory
1. Boost Revenue Potential
Directly link your innovation outputs to increased revenue streams, turning creativity into profitability.
2. Maximize Innovation Productivity
Get a significant surge in output effectiveness, enabling your teams to achieve more with less effort.
3. Amplify Innovation ROI
Optimize every dollar invested, ensuring higher returns through strategic AI-enabled insights and ideas focused on key challenges
4. Enhance Operational Efficiency
Ensure a smoother, more efficient passage of ideas through your innovation pipeline.
5. Streamline Processes
Simplify and accelerate your innovation workflows, reducing bottlenecks and enhancing overall productivity.

Zatory can have a transformative impact on your innovation efforts.

Drive growth and renewal. Build competitive advantage.
6. Align Strategy with Execution
Achieve better cohesion between your innovation vision and practical implementation.
7. Hyper-Accelerate Ideation
Generate valuable insights and ideas much faster, ensuring a steady flow of innovative concepts ready for development.
8. Enhance Decision-Making
Make more informed, data-driven decisions that increase the quality and success rate of selected ideas.
9. Seamless Transition to Projects
Easily convert promising ideas into actionable projects, minimizing friction and maximizing potential.
10. Foster Creative Collaboration
Strengthen team dynamics and daily engagement, fueling a collaborative environment that drives innovation forward.
Unlock all the business benefits of Zatory
1. Boost Revenue Potential
Directly link your innovation outputs to increased revenue streams, turning creativity into profitability.
2. Maximize Innovation Productivity
Get a significant surge in output effectiveness, enabling your teams to achieve more with less effort.
3. Amplify Innovation ROI
Optimize every dollar invested, ensuring higher returns through strategic AI-enabled insights and ideas focused on key challenges
4. Enhance Operational Efficiency
Ensure a smoother, more efficient passage of ideas through your innovation pipeline.
5. Streamline Processes
Simplify and accelerate your innovation workflows, reducing bottlenecks and enhancing overall productivity.

Zatory can have a transformative impact on your innovation efforts.

Drive growth and renewal. Build competitive advantage.
6. Align Strategy with Execution
Achieve better cohesion between your innovation vision and practical implementation.
7. Hyper-Accelerate Ideation
Generate valuable insights and ideas much faster, ensuring a steady flow of innovative concepts ready for development.
8. Enhance Decision-Making
Make more informed, data-driven decisions that increase the quality and success rate of selected ideas.
9. Seamless Transition to Projects
Easily convert promising ideas into actionable projects, minimizing friction and maximizing potential.
10. Foster Creative Collaboration
Strengthen team dynamics and daily engagement, fueling a collaborative environment that drives innovation forward.
Get inspired. Build new ideas. Create the next big innovation!

Get inspired. Build new ideas. Create the next big innovation!


What our clients are saying
It performs like no other innovation software product on the market.”

clients are saying
It’s a disruptive innovation for the field of innovation!”
It performs like no other innovation software product on the market.”


Intelligence.
Made Simple.
Unleash your company’s innovation potential with the power of Zatory!

Create and Manage Challenges
Capture, Share and Manage Insights
Generate and Manage Strategic Ideas
Evaluate Potential Opportunities
Turn Concepts into Projects
Manage the Innovation Pipeline
Maximize Team Collaboration
Measure Innovation Performance

Innovation Intelligence. Made Simple.
The winning formula that makes Zatory so exceptional
A market-proven methodology that has transformed the way companies innovate

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Global expertise in building end-to-end Innovation Excellence across organizations


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A groundbreaking new AI supertool that dramatically improves innovation performance


The “Global Leader of Innovation” behind Zatory

According to Forbes, Rowan Gibson is “one of the most recognized thought leaders in business innovation.” He is the father of the renowned 4 Lenses of Innovation™ methodology, the originator of the term “Innovation Excellence,” and the expert creator of Zatory.
Rowan has served as a trusted innovation adviser to a long list of Fortune 500 companies, including Apple, Coca-Cola, Dell, IBM, Mars, Microsoft, Philips, Unilever, Procter & Gamble, and many others. In 2015, he was awarded “Global Leader of Innovation” for his significant contribution to the field of innovation strategy. Rowan’s internationally bestselling books have been published in 25 languages, and he has delivered strategic innovation consulting programs, keynote speeches, and masterclasses in 64 countries. The media have labeled him “Mr. Innovation”, “The Innovation Grandmaster”, and “the Maestro of Business Innovation”.

systematic innovation

ORTHODOXIES

Zatory - a groundbreaking
AI supertool for innovation
beliefs and conventional
assumptions
RESOURCES
assets to stretch into new
opportunities
TRENDS
UNMET NEEDS
change to drive industry
revolution
thinking from the
customer backward

Zatory transforms three decades of international consulting experience into software-centric enterprise solutions for Innovation Excellence


































“It changed the dynamics of our organization.”

“A trigger for our innovation agenda.”

“It demystified the process of innovation.”

“Showed us how to unlock the potential of innovation.”

“It challenged us to rethink how we innovate.”

Global expertise in building Innovation Excellence capability




Zatory transforms three decades of international consulting experience into software-centric enterprise solutions for Innovation Excellence


































“It changed the dynamics of our organization.”

“A trigger for our innovation agenda.”

“It demystified the process of innovation.”

“Showed us how to unlock the potential of innovation.”

“It challenged us to rethink how we innovate.”

Inspiring resources for innovation practitioners

Innovation To The Core
A Blueprint for Transforming the Way your Company Innovates
(Harvard Business School Press)

The 4 Lenses of Innovation
A Power Tool for Creative Thinking
(Wiley)
Read the two internationally bestselling books that forever transformed the way companies innovate.
Rowan Gibson’s seminal works are the go-to reference for serious innovation practitioners everywhere.
Innovation to the Core (Harvard Business Press) is the definitive textbook on building an enterprise capability for innovation excellence. The 4 Lenses of Innovation (Wiley) explains how to use this remarkable methodology as a power tool for breakthrough creative thinking.
Inspiring resources for innovation practitioners

Innovation To The Core
A Blueprint for Transforming the Way your Company Innovates
(Harvard Business School Press)
