LEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION
Ever wondered where big, breakthrough ideas come from?
How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.
By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
Questioning deeply-held dogmas and common assumptions within your company and industry.
Spotting unnoticed trends and discontinuities which could substantially change the rules of the game
Thinking of the firm as a Portfolio of skills and assets, not just as a provider of specific products or services
Learning to live inside the customer’s skin, identifying unmet or unvoiced needs and trying to address them.
Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
What others are saying about the four lenses of innovation
S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
authors of The Global Game Change
Managing Director of Leadership Development, and Partner, Accenture
Mars University Regional Director, and former Innovation Capability Manager, Mars Incorporated
author of Driving Growth Through Innovation
Vice President, Global Fulfilment, CMMSG Division, Foxconn
Innovation Management Director, Cementos Argos
Head of Innovation Methods and Tools, Airbus
Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership, London Business School